When Volvo hijacked the Superbowl commercials. Whenever a commercial came on for a car company it turned in to a Volvo ad via Twitter.
Pretty much DeBeers from ground up. Find a bunch of shiny rocks, hoard them, polish them up then make up a brand new “tradition” of diamond engagement rings which people somehow accept….profit.
In the 90’s, Pfizer created sildenafil as treatment for hypertension and altitude sickness. It was supposed to be marketed towards mountain climbers, or people who are having difficulty acclimating to higher elevations. It worked by increasing circulatory blood flow and delivering more oxygen to the body.
However, one of the unusual side effects of sildenafil was that the increase of blood flow gave male users massive uncontrollable erections. They tried to workshop a solution to the problem, they tried to downplay the severity of this side effect in clinical trials, but then they decided…instead of subdue the boner, they would embrace the boner.
Today, sildenafil is still widely used among those braving extreme altitudes. But instead of asking for it by its original name, they would ask for it by a name that became entrenched in the mind of American advertising through Pfizer’s wildly lucrative spin on marketing: a little blue pill, called Viagra.
I would say Lil Nas X shitposting on twitter, not spending a dime and then went on breaking all sorts of records
HEAD ON – APPLY DIRECTLY TO FOREHEAD. HEAD ON – APPLY DIRECTLY TO FOREHEAD.
My real answer would have to be the George Foreman grill “knock out the fat!“. Without that endorsement no one would care about it. Almost every home and dorm room had one of those things.