What is the most genuis marketing strategy a company has ever used?

There was a real estate company that took a bunch of shells, branded them with their logo and put them along the shoreline in time for a colony of hermit crabs that came out to find their new homes. Crabs picked up the branded shells and migrated back to the ocean. they caught the event on video and made a commercial about helping you find your new home. Brilliant.

PT Barnum once had an act with a woman named Heth purported to be 160 years old and a nursemaid to George Washington. To boost ticket sales, he would send scathing, anonymous letters to the editor of the newspapers in whatever town Heth was currently appearing in saying the act was a fake and she wasn’t really 160 years old. That would stir up controversy and people would come and buy a ticket to decide for themselves.

Diamond industry. They linked diamonds with engagement and did lots of other things.

The Monopoly game at McDonald’s is pretty good. The chances have always been absolutely shit that you’ll actually win anything of value, but we used to get that paper board every year and try to fill it up when I was a kid.

Wendy’s Twitter managed to make a multi-million dollar company look like your relatable sassy friend by roasting others